Communications
Strategic Communication · Internal Communications · Public Relations · Stakeholder Relations
A CAREER ACROSS COUNTRIES, TEAMS AND IDEAS.
HERMAN
KACHKIN
Communications & Marketing · Executive Leadership · AuthorSCROLL TO EXPLORE ↓
LEADERSHIP
WITH CURIOSITY
—
STRATEGY
WITH HUMAN CONTEXT
WITH CURIOSITY
—
STRATEGY
WITH HUMAN CONTEXT
PERSONAL PORTRAIT № 42
01 / THE PERSON
A LIFE IN IDEAS AND ACTIONWhat makes people
What makes people
and organizations
move forward?
That question has followed me through different countries, teams and professional roles.
My work has moved between marketing, communication, executive leadership and business development. I have built campaigns, led teams, improved operations and worked on the systems that connect an organization’s ambitions with what people do every day.
I am also an author. Writing gives me another way to examine the practical ideas behind better work: clear thinking, responsible leadership and communication that makes a difference.
Herman Kachkin
THOUGHT
×
PRACTICE
×
EXPERIENCE
×
PRACTICE
×
EXPERIENCE
Three chapters.
Different challenges.
One constant: making things work better.
AGUASCALIENTES / MEXICOCHAPTER 012014 — PRESENT
BRAND / CUSTOMER ACQUISITION / COMMUNICATION
Building
recognition
and demand.
e.Max Learning Institute
Marketing & PR Director
At e.Max, my role has been to connect brand strategy, customer acquisition and communication with the everyday reality of an education business. The work spans digital campaigns, partnerships, CRM, brand development and internal communication.
40%
Annual new-client growth
50%
Enrollments generated through social media at peak
100+
Facebook and Google campaigns launched
14
Strategic partnerships
More reported outcomes ＋
Acquisition & conversion
Up to 70% conversion from general audience to lead stage, and up to 30% from lead to enrollment. Twenty-four promotional events contributed to 30% growth in offline enrollment.
Brand & partnerships
20% growth in organic enrollment; a 300% increase in brand awareness associated with a corporate brand book; 14 strategic partnerships associated with an 80% increase in collaboration opportunities.
Systems & communication
50% growth in post-sales associated with CRM implementation; stakeholder satisfaction increased by 90% through regular feedback and proactive communication; employee engagement increased by 100% following an internal communication strategy.
Digital presence & culture
Created and launched a new company website; organized 24 team-building events and educational training sessions.
DIGITAL / OFFLINE / INTERNAL
02
CHAPTER 022019 — 2021
EXECUTIVE LEADERSHIP / OPERATIONS
Growth is
only part of
the story.
Berlitz
Executive Director
This chapter brought commercial performance and people leadership together. Alongside sales growth, the focus was on operational discipline, stronger department ownership and an environment where teams could perform sustainably.
+300%B2C SALES
60 → 20%PERSONNEL TURNOVER
60 → 92%EMPLOYEE SATISFACTION
Introduced an internal control board to improve operational efficiency and coached department heads, with more than 95% of departmental plans realized.
More reported outcomes ＋
Established three corporate partnerships; launched an internal magazine and produced two social reports for different stakeholder groups; conducted four internal training sessions.
THE WORK BEHIND THE NUMBERS
Commercial results.
Operational clarity.
People who can deliver.
CHAPTER 03 / 2011 — 2014KYIV, UKRAINE
LEADERSHIP / COMMUNICATION / COMMUNITYLearning to lead
Learning to lead
beyond the room.
AIESEC
Local VP → Local Committee President → National VP for Communication
An early education in leadership at scale: coordinating local teams, national communication and media partnerships, while delivering events that brought people together around a shared purpose.
24LOCAL VICE PRESIDENTS COORDINATED
87%NATIONAL PLAN ACHIEVED
8MEDIA PARTNERSHIPS
200+PARTICIPANTS AT EACH NATIONAL CONFERENCE
Media partnerships contributed to 85% national media coverage. Managed two national conferences, each with more than 200 participants.
Additional communication & brand work ＋
Developed brand strategies and positioning for three new national products, and created marketing materials for four national promotional campaigns.
03 / A POINT OF VIEW
“Business is not an abstract system. It is made of people making decisions.”
Marketing is not only visibility. Leadership is not only authority. Communication is not simply the delivery of information.
Underneath each discipline are people trying to make sense of priorities, choices and expectations. My interest is in making those things clearer — and turning clarity into action.
04 / THE WORK
AREAS OF WORKWhere experience
Where experience
takes shape.
Marketing & Brand
Brand Strategy · Brand Development · Direct Marketing · Social Media Marketing
Business Growth
Customer Acquisition · Conversion Optimization · Strategic Partnerships
Leadership & Management
Executive Leadership · Team Development · Operational Management
LANGUAGES
English C2 · Spanish C2 · Ukrainian Native · Russian Native
05 / THE WRITING DESKThinking on
Thinking on
the page.
Writing gives me room to explore the questions behind professional life: how to attract clients without burnout, think under pressure, lead teams and communicate with purpose.
PUBLISHED IN TWO LANGUAGESThe same practical ideas.
The same practical ideas.
Two editions.
A practical system for attracting clients and building long-term demand — available in English and Spanish.
WORKING TITLES / IN DEVELOPMENT
02Clear Thinking Under Pressure
03Leading Small Teams That Deliver
04Practical Strategy
05Communication That Actually Works
The Marketing Reset is published. The other titles are working titles in development.
06 / THE NEXT CONVERSATIONTHANK YOU FOR READING
Let’s make
something matter.
I’m open to thoughtful conversations, professional collaborations and opportunities where clear thinking, leadership and meaningful communication matter.